Concepts in Strategic Management and Business Policy, 11th Edition
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Author: Thomas L. Wheelen
Publisher: Prentice Hall
Publication Date: 2007-07-26
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Concepts in Strategic Management and Business Policy, 11th Edition
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues.A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
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