Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
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September 16, 2010 |
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Author: Rick DeHerder
Publisher: FT Press
Publication Date: 2010-09-25
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Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats.
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