Advertising and Integrated Brand Promotion

Posted by admin in Advertising on September 16, 2010 | no responses
Author: Thomas O'Guinn
Publisher: South-Western College Pub
Publication Date: 2008-04-18

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

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