Advertising (8th Edition)

Posted by admin in Advertising on September 16, 2010 | no responses
Author: Sandra Moriarty
Publisher: Prentice Hall
Publication Date: 2008-02-11

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Advertising (8th Edition)

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.

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